Boom Radio has increased its number of listeners hugely since Radio 2 changed its presenters and playlist. Boom Radio has now been broadcasting for over 2 years and has since introduced two more stations to the Boom family. Initially Boom Light and in the last couple of weeks Boom Rock. Again it’s featuring music from the 60s, 70s and 80s but with a more of a rock playlist. Boom catchphrases are ‘Music for our generation’ and ‘Every song is a surprise’ which pretty well sums Boom up – no longer the same tired old playlists of many other existing stations.
Give Boom Radio a try, if you haven’t already. Photographs Forever will be running a few advertisements on Boom Rock in the coming weeks to encourage our generation to make the most of their photographs!
Photographs Forever has recently had some mentions on Boom Radio. Boom is a new radio station which I found a couple of months ago and am really enjoying. There are many presenters we know from other radio stations like Bob Harris and David Hamilton and the music played is just the music that we like (if you were around in the sixties, seventies and eighties).
Nothing like a bit of nostalgia!
Boom represents the spirit of a generation. A UK radio station targeting baby boomers – now aged in their late 50s, 60s and 70s. – who still feel young and seize every opportunity life offers.The presenters they grew up with play the songs with which they share a deep emotional connection. Radio enjoys a special place in people’s lives – and Boomers love it, with 93% of us tuning in. I really recommend it so take a listen.
Here are a few of the presenters that have mentioned Photographs Forever with the sound clips
DAVID LLOYD
After almost retiring, Boom Radio was the dream of David Lloyd. He began in commercial radio in Nottingham as a teenager, fulfilling a dream he’d nurtured since appearing on BBC local radio reading a poem aged 6. He rose through the ranks to manage radio stations in Leicester, Lincoln, Leeds, Birmingham and LBC and Virgin in London – departing only for a brief sojourn in media regulation – and he’s passionate about the project.
NICKY HORNE
For a generation, his was the daring voice on Capital Radio, as the host of ‘Your Mother Wouldn’t Like it’. Nicky was also heard on Virgin and the BBC. Now, surrounded by his own record collection, he broadcasts daily from his lair 4-6 weekdays, playing a wide selection of music, including some treasured album tracks.
‘TWIGGY’ ROGER DAY
Radio has been Roger Day’s life. ‘Your Thinner Record Spinner’ was born in Cheltenham, and began his career in offshore pirate radio, firstly on Swinging Radio England before transferring to Caroline. As the pirate stations were banned, he spent a short stint at Radio Luxembourg before famously compering a Beach Boys Tour – before a dramatic spell at Radio Northsea International. Back on land, he was the first presenter as Piccadilly Radio launched in Manchester and, more recently he’s been heard regularly on BBC local radio. At Boom, he says he’s come home – and he’s having the most fun he’s had since the 70s.
Boom Radio resonates with the older generation for several reasons, offering a unique listening experience that appeals to their tastes and values. Here’s why it’s so beloved:
Nostalgic Music Playlist
Golden Oldies: Boom Radio specializes in playing songs from the 50s, 60s, 70s, and 80s—eras that hold special significance for older listeners who grew up during those times.
Timeless Classics: The station’s playlist is filled with hits that evoke fond memories, creating an emotional connection with its audience.
Familiar and Trusted Presenters
Experienced Hosts: Boom Radio features presenters who have been in the radio industry for decades, many of whom are well-known to the older generation. This familiarity creates a sense of comfort and trust.
Personal Stories and Warmth: The presenters often share personal anecdotes and stories from their own experiences, fostering a sense of shared history with their listeners.
A Relaxed, Unhurried Pace
Authentic Radio Experience: Unlike fast-paced, high-energy stations, Boom Radio provides a relaxed and thoughtful approach that matches the lifestyle of older listeners.
Engaging Conversations: The station takes time to engage in more meaningful conversations, rather than quick soundbites, which appeals to those who enjoy thoughtful, relatable content.
Tailored Content
Relevant Themes: The programming often features content relevant to older audiences, such as reminiscing about historical moments, discussing cultural shifts, or celebrating legendary musicians and events.
Interactive Segments: Boom Radio invites listener interaction through song requests, dedications, and calls, fostering a community feel.
An Escape from Modern Trends
Avoids Overly Commercialized Content: Boom Radio steers clear of the highly commercial, chart-focused music prevalent on other stations, offering a break from modern trends that may not resonate with older tastes.
Authentic and Personal: Listeners appreciate the station’s genuine, non-corporate feel, making it seem more personal and aligned with their values.
Inclusive and Community-Oriented
Belonging and Connection: The station’s programming is designed to make listeners feel part of a community, sharing in memories and enjoying a collective nostalgia.
Listener-Centric Approach: Boom Radio’s focus on its audience’s preferences creates a bond that makes listeners feel understood and appreciated.
Easy Access and User-Friendly
Simple to Tune In: Boom Radio is available on digital platforms, making it accessible to older listeners who may not have access to traditional FM radio.
Multi-Platform Availability: Whether on DAB, smart speakers, or online, Boom Radio ensures its audience can listen in the way that suits them best.
Uplifting and Familiar Content
Positive Vibes: The station maintains a cheerful and uplifting atmosphere that brings joy and energy to its listeners’ days.
Memory-Triggering Playlists: The songs often trigger memories of life’s milestones, family events, and the general past, adding a warm and emotional layer to the listening experience.
In essence, Boom Radio’s appeal lies in its ability to create a bridge to the past, offering music and content that reconnects listeners with the best times of their lives. Its authentic, listener-focused approach makes it a comforting, enjoyable, and emotionally enriching experience for the older generation.
